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How Colors Affect What You Buy

If you ask someone why they bought something at the store, more than likely you will get a response of “I needed it.”  While that is probably the case, the better question that should be asked is why they bought that specific product.  Regardless of what reason they give you, in the end, it truly has to deal with the color print on the label.  We are all aware of how colors effect how we feel and what they represent, which is why different rooms in a house are painted different colors.  Marketing researchers have also discovered that the coloring on labels also has an effect on us and why we choose what we choose.  The infographic below explains how colors affect our purchases and why companies use the colors they use.

color-purchases-lrg

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