Red-colored products are typically dyed with cochineal extract. So what is cochineal extract? The bodies of crushed-up teeny insects.
The cochineal insect is native to Mexico and South America. They’re tiny and live on cactus plants. Cochineal dye comes in two basic forms — cochineal extract (the bodies of the pulverized bugs) and carmine, which is further processed to create a more purified coloring. Cochineal extract is also sometimes listed as carminic acid or carmine. It is also used in pink-colored products like grapefruit juice and strawberry flavored yogurts, too.