Use Popular Keywords
Part of getting blog traffic is getting your blog to show up in search engines like Google and Yahoo. Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It’s hard to know what these words will be unless you do some research, and luckily, there’s a free tool from Google to help called the AdWords Keyword Tool. All you have to do is type in some of the keywords you plan to blog about it and see what similar words are the most used and popular on the web.
When you’re writing a blog post, keyword research is best utilized for the titles and headlines of the post. For example, if you were to write a post about how to generate good ideas for people to blog about, you might craft something that uses the phrase “blog post ideas” or “blogging ideas” near the front of my title and headline, as in “Blog Ideas for When You’re Out Of Ideas” or “Blogging Ideas For Writer’s Block”
Optimizing a post to target a specific keyword isn’t nearly as hard as it sounds. 80% of the value comes from merely using the phrase effectively in the title of the blog post, and writing high quality content about the subject.