Mr. Caffeine at E3
Mr. Caffeine is a stage name used by pitchman Aaron Priceman who hosted Ubisoft’s press conference at theElectronic Entertainment Expo (E3) in 2011. During the presentation, his attempts at humor were generally met with uncomfortable silence from the audience, as well as negative reviews from most gaming publications and the internet community at large. To make matters worse, he didn’t know how to pronounce Tom Clancy’s name. Priceman infamously pronounced it Tom Cal-ancy.